Students' Research Corner

S# Project Name
1 Brand Audit of TCS (Pvt) Ltd.
2 Market Study for Renewable Energy for PARCO
3 Toyota Genuine Motor Oil - Market Analysis for IMC
4 Understanding the Brand Equity of Candyland Novella
5 Building: B2B Marketing Strategy & Business Dev. Plan for Barqtron.
6 Demand Planning & Forecasting of Imtiaz Supermarket
7 Hackathon: An Innovative Approach Towards Organizational Improvement at AKU
8 Outage Spares Management for HUBCO
9 Telemart's Affiliate Program
10 An Empirical Study to Assess the Demand of Imported Cars in Karachi for Karachi Enterprises
11 Product Launch Study for Optinova - Nadec Milk
12 Market Feasibility Report for Air curtains (HVAC Industry) at Sinofeng
13 Status and Strategic Direction of the Orphan Family Support Program at AKFS
14 Analysis of SERVQUAL dimensions in local automobile industry and proposal for improvement in service quality at KIA
15 Social Enterprise Lab Financial Feasibility for CHS
16 Pakistan Investment Banking Revamp for SIBL
17 Job Analysis of Manufacturing Division for Gul Ahmed Textile Mills
18 Influencer Marketing of Lux for Unilever
19 Oil-Palm Plantation and Palm-oil Extraction Plant - Feasibility Study for NBP
20 Marketing Strategy for LRBT
21 Business potential study of maintenance of rotating equipment installed in oil & gas, petrochemical and other chemical processing industries in Pakistan for DESCON
22 Brand Repositioning of Hardees
23 Commercial and Financial Feasibility for Ride Hailing Venture for Tabani Group
24 Enhancement of Customer Acquisition for Storm Wi-Fi for Cybernet
25 Marketing & Business Plan for Interview.pk
26 Vision Pharmacy Program for Reckitt Benckiser
27 Updated Human Resources Manual for Gul Ahmed
28 Potential of E-commerce in Pakistan for FMCG products for Nestlé
29 To Assess the Techno-Commercial Viability of Rotary Workshop in Pakistan For Descon
30 Improvements for IMC Dealerships
31 Walls Cd Ice Cream Project at Unilever
32 Introduction of Economy Sedan in B-Sedan Segment - A Market Feasibility Study for IMC
33 Optic White- Launch Campaign for Colpal
34 New Product Launch – Face wash for Alpha Container Industries (Pvt.) Ltd.
35 Market Size Estimation and Consumer Preferences of Evaporated Milk in Karachi for Dayfresh Pvt. Ltd.
36 Munchies - New Product Development at Unilever
37 Service Quality Optimization at Layton Rahmatulla Benevolent Trust (LRBT) Hospital
38 Job Analysis of The Positions of Utilities Department to Identify A Career Ladder for The Management and Staff Tier Positions in Utility Department for Gul Ahmed
39 Rice Branding for Export Markets for Engro Eximp
40 Feasibility Study of Corrugated Pallets for Sinofeng
41 Revamp of Toyota Genuine Accessories Business in Pakistan
42 Business Strategy for Ride Hailing Services in Pakistan for Tabani Group
43 Boosting FDI Inflows to Pakistan for OICCI
44 Job Analysis and KPI Monitoring Dashboard for Gul Ahmed
45 Rice Branding for Engro Eximp